Branding is necessary when SharePoint is used as a public portal as it will make them look unique rather than reminding people of SharePoint. Some companies like Ferrari and Hawaii Airlines have built excellent websites with SharePoint that match their identity.

If you are a person who cares about beauty and simplicity, then you would not leave a SharePoint site without any branding. It is overwhelming to see those links, lists, navigations and so forth jump out every time you open up a SharePoint page.

That being said, SharePoint is rich with enormous features designed for all kinds of clients. Most users use it as their intranet while others use it as their internet portal. As usual, SharePoint is designed by Microsoft as a platform with all necessary features, enabling it to be customized into a perfect web site as well as a fully functional intranet.

Websoft Solutions, with many SharePoint experts do the customization of your portal which includes not only new graphical elements but also a modified horizontal navigation model. Websoft Solutions modify the whole look and feel by customizing the style sheet. It includes changing left pane navigation, creating breadcrumbs, altering page layout and adding menu items. Branding is the product customization which has a significant impact on the end user experience.