A portal site makes it easier for employees to work together and locate expertise within an organization. Additionally, personalization increases the relevance and value of information to employees within an organization.
My Site - A personal site that gives you a central location to manage and store your documents, content, links, and contacts. My Site serves as a point of contact for other users in your organization to find information about you and your skills and interests. Content providers can use My Site as a method of customizing the information they present to users.
User Profiles - Search for and connect with other people in your organization through information published on an individual's user profile
Audience Targeting - Create audiences using SharePoint groups or distribution lists and target content to appear to relevant audiences
Our service of personalization of SharePoint products enables you to use the information stored in profiles, create audiences to target content to certain groups, and use My Sites and to manage alerts.